The Time I Paid For 7 Surf ‘n Turf Dinners…
The following letter is from a subscriber. Hopefully your renters won’t be so quick to splurge… So, I had a last minute guest arrive but someone forgot to call and give the cleaners a heads up on the...
View ArticleHow To Turn Your Area Expertise Into More Bookings
For a while now, we’ve been using Insider’s Guides at my vacation rentals to seal more bookings. If you’re not familiar with them, an Insider’s Guide is a short PDF document that reads like a travel...
View Article3 Vacation Rental Guru Predictions For 2013
There are a lot of REALLY smart people in the vacation rental game right now and I thought it would be great to get three of them down, on paper, predicting what we’re all about to see next. Below...
View Article“Why I Cancelled My Hotel Reservations In Favor Of A Vacation Rental”
Dave McCormick is like a lot of people. As the Owner of Pro Kitchen Gear, Dave travels a lot. And whether for business or pleasure, he has been a hotel traveler all his life. He’s always liked the...
View Article“The Best” Vacation Rental Logo
Let me tell you a little story about an awesome subscriber of mine named Amy. Amy and her husband have an amazing 5-bedroom home in Vegas (http://www.vrbo.com/419875) with a pool. Perfect for kids...
View ArticleHow To Pimp Out Your VRBO Listing Title
Face it. These days, travelers looking for vacation rentals don’t see much difference between your property on VRBO and the hundreds of others around it. Like it or not, most travelers just browse...
View ArticleLeaders & Laggards In The Vacation Rental Marketplace (2013)
The vacation rental industry is polarized by two distinct types of owners, Leaders and Laggards, a new Vacation Rental Marketing Blog survey finds. Contrary to popular belief, generating a strong...
View ArticleHow Much Should I Spend On Marketing?
Please share your comments about this article below in the comments section… If you’ve never read about leafcutter ants, they’re a fascinating species here in the tropics that can carry up to 50...
View ArticleZipinion: 100 Honest Opinions About Your Vacation Rental
Dear all vacation rental owners and managers who read my blog: I am about to completely blow your mind. Yesterday I created five A/B experiments to test traveler preferences about my vacation...
View Article8 “Scary But True” Reasons We’re Losing Control
Only two or three years ago, having a website as a vacation rental owner or manager was a luxury. Now it is a necessity. I am writing this article not only because the dynamic in the vacation rental...
View ArticleDifficult Interview With A Vacation Rental Software CEO
If I had to list two themes that most vacation rental owners DON’T understand, the decision to build their own website would go right along with “hire a photographer to take professional photos” as...
View ArticleHow To Create An Awesome Vacation Rental Blog (For Free) In Under 5 Minutes...
I’ve already received some hate mail about this article, mainly from vendors and service providers in the vacation rental industry who are annoyed I am exposing how easy it is to create a blog for...
View ArticleHow I Got Started
When I first got into vacation rentals, my marketing budget was pretty much zero. It was back in 2007 and the sporadic marketing services and advertising consultants with whom I tried my luck had not...
View ArticleThe “Get More Clicks On Google” Promotional Email
It’s been brought to my attention that a lot of owners and managers are receiving email offers not unlike the following: To: Matt Landau Subject: Get More Clicks On Google Do you want to get more...
View Article“Ask Matt Anything” Question & Answer Session
This past weekend while out fishing with friends, I hooked a 300lb black marlin. It was one of the most amazing things I have ever seen in my entire life: this massive animal with a torqued torso...
View Article4 Crazy Battles To Watch In The Vacation Rental Industry
The vacation rental industry is evolving before our very eyes. And with that change comes conflict. So I decided to outline 4 of the industry’s biggest battles that, if we’re smart, we should watch...
View ArticleWhat Are Your Vacation Rental Marketing Trends for 2014?
I am always a sucker for beginning-of-year summary pieces like these… And so I figured that I’d wrap some of my main ideas — the trends I see making the biggest splash — into a quick article. If you...
View ArticleVacation Rental Marketing Makeover Session 1.1: Titles & Descriptions
If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here....
View ArticleVacation Rental Marketing Makeover Session 1.6: Creating A Website
If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here....
View ArticleOne Weird Copywriting Trick That Converts Pageviews Into Inquiries (AKA The...
In 2013, the average attention span of a human was 8 seconds, one second less than that of a goldfish (fact). This is relevant (as it relates to your vacation rental) because we all suffer from a...
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